New ‘vaCay’ tourism campaign focuses on Cayman’s beauty and people
The Cayman Islands Department of Tourism has launched ‘Welcome to vaCay’ – a $12 million global campaign positioning the destination as an antidote to overbooked, high-stress travel.
Developed with global agency Grey New York and set to roll out over five years, the promotion redefines luxury as something effortless and restorative – spotlighting Cayman’s natural beauty, world-class dining and, above all, its people. For a more complete summary of the story, please see the below link:
Published on: Oct 08, 2025 03:33 PM